Soigneur epitomises all there is to love about road cycling – style, history, and an unrelenting focus on exceptional performance.
Our team is based in Rotorua, the adventure sport and mountain-biking capital of New Zealand, which is home to many current and past cycling champions including current professionals Sam Bewley (Orica-Greenedge) and Clinton Avery (Team Professional System) and the recently retired Julian Dean, (the "best lead-out man in the world" according to Thor Hushovd).
Our Founder and Chief Designer at Soigneur, David Carman, is no slouch to riding himself, with many wins in his amateur career, forged while also learning his trade as a qualified textile technician.
It is this combination of textile knowledge and a love for the panache of road riding that led to David's formation of Soigneur – founded with the objective of designing and producing the best quality, most beautiful cycling jerseys that anyone with a love of ciclismo moda will appreciate.
These jerseys are the real deal: retro-styled hand-made merino wool cycling jerseys made in New Zealand and worn on every continent. At 19-microns, the merino wool used for Soigneur’s jerseys is the softest in the world, making the jerseys incredibly luxurious to the touch, while also smell-free, hard-wearing, cool in summer and warm in winter.
Every aspect of Soigneur’s operations is based in Rotorua. With our factory neighbouring our design department, we can oversee every part of the manufacturing process and sleep well at night knowing that all our staff enjoy good working and employment conditions – you won’t find Soigneur outsourcing production to questionable third-world sweatshops, engaging in tax-dodges or other corporate misbehaviour!
So have a look around our galleries of classic and custom jerseys. The website might look basic, but that’s because we have more fun designing jerseys!